Senior Customer Insights Lead

2 days ago

Salem, Tamil Nadu, India beBeeAnalytics Full time ₹ 87,44,000 - ₹ 1,55,68,000
Business Intelligence Manager Position

We are seeking a strategic and hands-on Business Intelligence Manager to lead customer and business analytics initiatives.

This role will be at the heart of data-driven decision-making — shaping promotion strategies, customer engagement, loyalty measurement, and advanced analytics adoption.

  • Lead the development of business insights in areas such as promotion effectiveness, elasticity, and customer engagement.
  • Define and operationalize key performance indicators (KPIs) that measure customer lifecycle health, retention, and loyalty.
  • Own and prioritize the analytics backlog, balancing quick wins with deep-dive strategic analyses.
  • Manage and mentor a team of analysts, guiding them in methodology, prioritization, and problem-solving.
  • Explore and pilot artificial intelligence (AI)/machine learning (ML) tools to improve customer segmentation, churn prediction, and self-serve analytics.
  • Collaborate with IT and data engineering teams to strengthen data infrastructure, governance, and quality standards.

What We're Looking For

  • 6+ years of experience in business intelligence, analytics, or customer intelligence, preferably in B2C retail, lifestyle, or e-commerce.
  • A strong track record in building and operationalizing customer metrics (e.g., retention, repeat, churn, customer lifetime value).
  • Hands-on expertise with analytics tools, dashboards (Power BI, Tableau, or similar), and structured query language (SQL).
  • Experience in leading a small analytics team or mentoring analysts.
  • Exposure to AI/ML applications in CRM such as churn prediction, propensity models, and uplift modeling is a strong plus.
  • Strong stakeholder management and communication skills to translate data into business action.

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