Mobile Game User Acquisition Specialist

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeUserGrowth Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

We are looking for a highly skilled and experienced User Growth Manager to join our team. This role is ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

This position requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration. The right candidate will be responsible for planning, launching, and optimizing user acquisition campaigns across various ad networks and platforms.

The successful candidate will have 4+ years of hands-on experience in UA for mobile games, proven expertise with major ad platforms, strong working knowledge of MMPs including event setup and analysis, deep understanding of UA KPIs, ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.

Key Responsibilities
  1. Technical & Execution
    • Plan, launch, and optimize UA campaigns across various ad networks and platforms.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and MMPs.
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  2. Analytical & Reporting
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics.
    • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
    • Apply predictive modeling and early KPIs to forecast long-term user value.
  3. Strategic
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Create and manage audience strategies.
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
    • Contribute to budget allocation, forecasting, and scaling strategies.
    • Stay current with platform updates and emerging ad tech.
  4. Creative
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics.
    • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
    • Share business-aligned creative insights with stakeholders.
  5. Collaboration & Operations
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.
Qualifications
  1. Proven track record of driving user growth through effective UA strategies.
  2. Strong analytical and problem-solving skills, with ability to translate complex data into actionable insights.
  3. Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
  4. Ability to stay up-to-date with emerging trends and technologies in the ad tech industry.

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