Mobile Game User Acquisition Strategist

2 weeks ago

Morādābād, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 2,00,000 - ₹ 2,50,000
Job Title

User Acquisition Manager at a leading mobile game company

Job Description

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. As a key member of the team, you will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

You will be responsible for planning, launching, and optimizing UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs. This includes managing daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.

Additionally, you will implement structured A/B tests for campaigns, audiences, and creatives. You will ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer). You will also partner with engineering teams to QA and troubleshoot SDK/event integrations.

You will analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks. You will calculate breakeven points and model projected LTV/ROI by user cohorts. You will understand and act on player journey metrics (ex. New users: D0–D7; Retained users: D7+; Reactivated users).

You will build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI. You will apply predictive modeling and early KPIs (D1–D3) to forecast long-term user value, for decision making.

Furthermore, you will develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement. You will create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts). You will design and execute re-engagement campaigns for churned or low-activity users.

You will collaborate with CRM and product teams to connect UA with retention and monetization strategies. You will contribute to budget allocation, forecasting, and scaling strategies. You will stay current with platform updates, privacy-first UA (SKAN, ATT, Privacy Sandbox), and emerging ad tech.

Required Skills and Qualifications

4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred)

Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA)

Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis

Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention)

Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis

Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent)

Strong analytical, mathematical, and problem-solving skills

Entrepreneurial mindset with a high sense of ownership and accountability

Benefits

We offer a dynamic and supportive work environment, opportunities for professional growth, and a competitive compensation package.

Others

Please submit your resume and cover letter to apply for this exciting opportunity.

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