Braze Customer Engagement Specialist

4 days ago

Tiruchi, Tamil Nadu, India beBeeEngagement Full time ₹ 10,00,000 - ₹ 15,00,000

Customer Engagement Specialist

We are seeking a skilled professional to implement and optimize customer engagement campaigns using the Braze platform. This involves working closely with marketing, product, and engineering teams to deliver personalized messaging experiences across various channels.

Responsibilities:

  • Develop, configure, and maintain campaigns in Braze using Liquid templating and Canvas.
  • Integrate Braze with backend systems via REST APIs, Webhooks, and SDKs.
  • Implement event tracking, user attributes, and audience segmentation.
  • Collaborate with stakeholders to understand campaign requirements and translate them into Braze workflows.
  • Troubleshoot and optimize message delivery, personalization, and performance.
  • Ensure best practices in user privacy, compliance, and data security.
  • Provide technical support and training to internal teams on using Braze, enabling them to leverage the platform effectively.
  • Perform other Braze-related IT tasks as needed.

Requirements:

  • Bachelor's/Master's degree in Computer Science, Mathematics, Economics, Statistics, or a related field.
  • 2+ years hands-on experience working with Braze platform.
  • Experience working with Braze SDKs (iOS, Android, or Web).
  • Familiarity with Braze Currents and data streaming to external platforms (e.g., Salesforce, Segment).
  • Able to work independently in a remote, agile environment.
  • Excellent communication and documentation skills.

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