Digital Content Strategist for Exponential Growth
8 hours ago
About Dentsu Creative:
Dentsu Creative is a global network of creative agencies that helps clients unlock exponential growth through transformative creativity. We leverage our capabilities to positively impact people, businesses, and society.
Job Description:
We are seeking an experienced Digital Content Strategist to join our creative team. In this role, you will be responsible for developing the creative direction provided by the strategy team and transforming key insights into compelling content.
The ideal candidate is independent, enterprising, and able to take initiative without constant guidance from senior creatives.
Learn more at: https://www.dentsu.com/careers
Role Summary:
Designation: Senior Copywriter (Digital)
Total experience in Copywriter needed: 2-4 years
Location: Mumbai
Responsibilities:
- Develop a deep understanding of online objectives and ensure all activity supports wider online goals, such as best practice backlink building and keyword utilization.
- Interact with social media sites, including Facebook, Twitter, and other off-site social properties, forums, and blogs.
- Write engaging web copy in real-time environments to stimulate user interaction, discussion, and engagement.
- Use etiquette to 'sell without selling' online by delivering great service, content, and information while linking to commercial transactions when relevant.
- Utilize tools to measure and monitor social activity, determining what works and improving content and communications accordingly.
- Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategies.
- Respond and react to changes within social networks, including new functionality and methods of engagement.
- Stay aware of upcoming digital trends to create effective copies.
- Monitor and present relevant data, trends, successes, and exceptions.
- Deliver real-time content within relevant social spaces to dynamically engage the audience.
- Provide creative input on content and ideas for social media viral marketing.
- Collaborate with offline and online marketing teams, as well as the IT/web team, to ensure coherent delivery of activities aligned with strategic objectives.
Estimated Salary: ₹1,500,000 - ₹3,000,000 per annum
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