Revenue Growth Manager

1 week ago

Gurgaon, Haryana, India beBeeMonetization Full time US$ 1,20,000 - US$ 2,40,000

Job Summary

Driving Ad Tech Strategy, Pricing, and Monetization

HT Digital Streams seeks a seasoned professional to lead ad tech strategy, pricing, and monetization across platforms. This role spans platform pricing, audience selling (CDP), ad innovation, automation, and campaign performance optimization.

  1. Platform Pricing
  • Work on the Pricing Cell for Direct sales, and drive pricing across products.
  • Drive overall platform pricing growth by ensuring the right mix of ads from various business units & ad innovations across products
Supporting Audience Selling Business (Customer Data Platform/CDP)
  • Drive the product roadmap for the CDP platform to enable sales.
  • Competition benchmarking on CDP offering across the industry, and bridging the gap between Client expectations & product delivery.
  • Program managing data enrichment activity to ensure campaign performance
Industry Benchmarking, Ad Innovation & development
  • Deployment of New/innovative Ad units & Pricing (CPM) which help improve CTR and/or absolute revenue through better CPMs.
  • Adoption rate of these New/innovative Ad units.
  • Video Ads : Understanding the competitive landscape/Opportunity size, Creating the inventory & GTM deck for rollout leading to monetisation.
  • Global Competition benchmarking on new ad formats/revenue models
Automation projects with in-house teams & external partners
  • Programmatic pricing by geography & platform.
  • Audience related: Cohort automation for CTR delivery
Campaign performance KPIs/ Operational Metrics
  • Ad ratio, Viewability, CTR, etc to be monitored for fluctuations & solved for with Product/Tech teams.
  • Programmatic partner implementation on site for Ads & Widgets
Platform efficiency
  • Website audit to drive faster identification & resolution of issues; Any gaps in implementation/live environment to be highlighted & solved.
  • Work with Tech to fix bugs caused due to Ad Partners, and ensure web vitals (CLS/PLT/LCP/etc) are

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