Manager of User Engagement and Loyalty

4 days ago

Mumbai, Maharashtra, India beBeeRetention Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: Manager - Loyalty and Engagement

We're seeking a highly analytical and user-obsessed professional to own and scale in-app user engagement, retention, and loyalty.

Key Responsibilities:

  • Design and execute app engagement strategies that increase daily active users (DAU), monthly active users (MAU), and session duration.
  • Create gamification-led experiences to drive repeat usage and behavioral stickiness.
  • Drive referral programs with the user base and employees to increase top funnel and create a new acquisition channel.
  • Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users.
  • Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS, and other owned channels.
  • Conceptualize and execute reactivation workflows for dormant or inactive users.

Must-Have Qualifications:

  • Previous exposure to banking, financial services, and fintech industries.
  • 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing, preferably in fintech, D2C, or consumer apps.
  • Hands-on experience is essential.
  • Strong understanding of fintech consumer motivations, especially in underserved or first-time credit segments.
  • Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.

What Success Looks Like:

  • Increased returning user base and app re-engagement rates.
  • Consistent improvement in DAU, MAU, and session time.
  • Loyalty mechanisms that drive feature repeatability.
  • HIGHER adoption of cross-sell products through in-app journeys.

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