Senior User Experience Lead

7 hours ago

Mumbai, Maharashtra, India beBeeLoyalty Full time ₹ 1,80,00,000 - ₹ 2,20,00,000

Job Title : Manager - Loyalty and Engagement

Overview:

We're seeking a data-driven professional to own user engagement, retention, and loyalty initiatives. This role combines marketing, product, and analytics expertise to design and deploy strategies increasing app usage and session time.

Key Responsibilities:
  • Design and execute app engagement strategies enhancing DAU, MAU, and session duration.
  • Create gamified experiences driving repeat usage and behavioral stickiness.
  • Develop referral programs with users and employees to increase top funnel and create new acquisition channels.
  • Create engagement models for referred users to drive engagement and business outcomes.
  • Identify and implement loyalty and rewards frameworks recognizing and retaining high-intent users.
Requirements:

The ideal candidate has 3-5 years of experience in lifecycle marketing, CRM, growth, or product marketing. They must have hands-on experience and a strong understanding of fintech consumer motivations.

Familiarity with marketing automation and analytics tools like MoEngage, WebEngage, Clevertap, and Mixpanel is required. The ability to work cross-functionally with Product, Data, Design, and Content teams is essential.

Experience designing and tracking loyalty metrics, engagement frameworks, and reporting dashboards is highly valued.

Bonus Skills:

Exposure to tier 2-4 Indian audiences, especially vernacular and low-tech segments, is desirable. Understanding of rewards mechanics and their impact on user behavior is also beneficial.

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