Engagement and Brand Officer

4 days ago

Mumbai, Maharashtra, India FatakPay Full time
Job Title: Manager – Loyalty and Engagement Experience Required: 4–5 years

This role sits at the intersection of marketing, product, and analytics—responsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base.

You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. Create gamification-led experiences to drive repeat usage and behavioral stickiness.

Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel

Leverage in-app behavioral data to understand user intent signals and cross-product affinities .

Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight.

3–5 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST

~ Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers.

~ Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel .

~ Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution.

~ Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards.

Experience in deploying gamified engagement models or behavioral nudges.

Exposure to tier 2–4 Indian audiences , especially for vernacular and low-tech segments.

Product, Brand, Performance Marketing, Data, and Engineering teams.

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