Elevate Enterprise Growth as a Demand Generation Director

1 day ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 1,24,99,799 - ₹ 2,49,99,599
Demand Generation Director
Lead strategic demand generation efforts, building awareness, generating qualified leads and accelerating pipeline across priority verticals. Responsibilities include designing full-funnel demand generation strategies, developing multi-channel integrated campaigns, collaborating with sales and partner marketing teams to drive alignment on GTM goals and campaign messaging. Additionally, continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity and other performance metrics.

Key responsibilities:
  • Design, implement and measure full-funnel demand generation strategies
  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars and virtual/in-person events
  • Collaborate with Sales, SDRs and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting and funnel acceleration tactics
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity and other performance metrics


Account-Based Marketing (ABM) Leadership:
  • Design and execute 1:1, 1:few and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering and Practice teams
  • Design and launch personalized campaigns across digital, email, direct mail and field channels
  • Leverage firmographic, technographic and intent data for targeting and messaging
  • Coordinate with content, creative and solutions teams to develop persona- and industry-specific assets


Measurement, Analytics & Optimization:
  • Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics and campaign-level ROI and CAC
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring and attribution within HubSpot and campaign analytics dashboards


Team Leadership & Cross-Functional Collaboration:
  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals
  • Partner with Content, Creative and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas

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