Demand Generation Executive

Senior 6sense Strategist ABM & Demand Gen

Experience: 5-8 Years Exp

Salary : 15-22 LPA

Preferred Notice Period: less than or equal to 15 days

Shift: 10:00 AM to 6:00 PM IST

Opportunity Type: Remote

Placement Type: Permanent

(*Note: This is a requirement for one of Uplers' Clients)

Must have skills required :

6Sense and Demand Generation AND Account based marketing

Role Overview Description

About the Role

Were looking for a hands-on 6sense strategist who can lead discovery, audits, integrations, and strategy design across marketing and sales teams. This role is not just about platform expertise; it's about turning intent data and account insights into measurable pipeline impact. You'll partner with internal stakeholders to shape how 6sense powers SEO, Paid Media, and ABM campaigns for global clients.

This is an ongoing strategic role with direct impact on how accounts are prioritised, how campaigns are executed, and how pipeline growth is achieved.

Key Responsibilities

Discovery & Onboarding

• Review current 6sense account setup, audience segments, and intent data utilization.
• Conduct platform audits and establish benchmarks (coverage, signals, pipeline influence).
• Facilitate stakeholder workshops to align on target accounts, buying committees, and signal prioritization.

Integration & Alignment

• Assess CRM, MAP, and analytics integrations to ensure data flow accuracy and attribution integrity.
• Translate 6sense insights into SEO keyword groups, Paid Media cohorts, and programmatic campaigns.
• Recommend improvements in data structure for marketing + sales alignment.

Strategy Development

• Build scoring and prioritization models balancing firmographics, intent, engagement, and opportunity fit.
• Define audience segmentation and buying stage journey maps.
• Develop cross-channel activation strategies (Paid Media, Sales Outreach, Website Personalization, ABM).
• Establish clear success criteria and KPIs (engagement, pipeline influence, influenced revenue).

What We're Looking For

Must-Haves

• 5–8 years of overall B2B marketing / demand generation / ABM experience.
• 2–3+ years of direct 6sense platform strategy (setup, integrations, segmentation, prioritization).
• Strong understanding of account-based marketing, intent data, and journey mapping.
• Experience aligning 6sense data with SEO, Paid Media, and CRM/MAP workflows.
• Proven track record of delivering measurable business outcomes (pipeline, engagement, revenue influence).

Nice-to-Haves

• Exposure to Salesforce, HubSpot, or Marketo integrations.
• Experience leading stakeholder workshops and cross-functional discovery sessions.
• Familiarity with other ABM platforms (Demandbase, Terminus) is a plus.

Why Join

This isn't a one-off project. It's a chance to own and shape 6sense strategy for clients at scale. You'll be at the intersection of AI, data, and demand generation, building frameworks that directly influence client growth and agency capability.

How to apply for this opportunity:

Easy 3-Step Process:

1. Click On Apply And Register or log in on our portal

2. Upload updated Resume & Complete the Screening Form

3. Increase your chances to get shortlisted & meet the client for the Interview

About Our Client:

At Mavlers, we don't just deliver marketing, we build what's next.

From AI-driven and cutting-edge content strategies to scalable paid media and full-funnel analytics, our teams work at the intersection of strategy, innovation, and impact.

We're a people-first company that believes in empowering talent to take ownership, experiment boldly, and grow with purpose. Whether you're a strategist, creative, analyst, or technologist this is where your ideas matter.

About Uplers:

Our goal is to make hiring and getting hired reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant product and engineering job opportunities and progress in their career.

(Note: There are many more opportunities apart from this on the portal.)

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you