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Digital Marketing Specialist

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Job Title: Digital Marketing Specialist

This role involves a combination of creative social media management and data-driven performance marketing.

  • Social Media Management:
    • Create engaging content calendars aligned with business objectives.
    • Collaborate with designers to develop visually appealing posts.
    • Publish daily content on various platforms, including Instagram, YouTube, Facebook, and Twitter.
    • Develop compelling captions and CTAs to boost engagement.
    • Manage community interactions, track user insights, and share them with the team.
  • Performance Marketing:
    • Set up and optimize paid campaigns on Meta and Google Ads.
    • Monitor campaign KPIs and support ongoing optimizations.
    • Execute A/B testing of creatives, ad copies, and landing pages.
    • Run retargeting campaigns and support funnel optimization.
  • Analytics & Growth:
    • Track key organic and paid metrics, including reach, impressions, engagement rate, and conversions.
    • Stay updated on social trends, platform algorithms, and ad marketing benchmarks.
    • Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Qualifications:

  • 2–4 years of experience in Digital Marketing (EdTech/Finance preferred).
  • Bachelor's degree in Marketing, Mass Communication, or equivalent.
  • Hands-on experience with social media platforms, Meta Ads Manager, Google Ads Manager, and GA4.
  • Strong written and verbal communication skills in English.