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7 hours ago
As a seasoned Digital Marketing Specialist, you will be responsible for managing and optimizing Meta Ads campaigns for clients in the Health & Wellness and Local Service industries. Your primary objective will be to plan, launch, and continuously improve ad campaigns to achieve maximum return on investment.
Responsibilities:- Plan and execute comprehensive Meta Ads strategies to reach target audiences.
- Conduct thorough audience research and develop lookalike audiences to increase campaign effectiveness.
- Collaborate with cross-functional teams to create compelling ad copy and design assets that drive engagement.
- Design and implement A/B tests to optimize ad creatives, headlines, and landing pages.
- Analyze key performance metrics (CTR, CPC, CPL, ROAS) to inform data-driven decisions.
- Provide regular performance reports and recommend improvements to ensure campaign success.
- Proven experience in running successful Meta Ads campaigns with measurable results.
- Strong understanding of customer journey mapping, targeting, and budget optimization.
- Hands-on expertise in Meta Business Manager and Ads Manager.
- Ability to interpret complex data sets and make informed decisions.
- Excellent communication and reporting skills.
- Experience in the Healthcare, Wellness, or Local Service niches.
- Knowledge of Google Ads is a bonus.
If you have a track record of delivering successful Facebook & Instagram Ads campaigns, we encourage you to showcase your portfolio or past campaign results.
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