Digital Marketing Specialist: Meta Ads Campaigns

7 hours ago


Rajahmundry, Andhra Pradesh, India beBeeMarketing Full time ₹ 7,50,000 - ₹ 10,00,000

Digital Marketing Specialist: Meta Ads Campaigns

Job Description:

As a seasoned Digital Marketing Specialist, you will be responsible for managing and optimizing Meta Ads campaigns for clients in the Health & Wellness and Local Service industries. Your primary objective will be to plan, launch, and continuously improve ad campaigns to achieve maximum return on investment.

Responsibilities:
  • Plan and execute comprehensive Meta Ads strategies to reach target audiences.
  • Conduct thorough audience research and develop lookalike audiences to increase campaign effectiveness.
  • Collaborate with cross-functional teams to create compelling ad copy and design assets that drive engagement.
  • Design and implement A/B tests to optimize ad creatives, headlines, and landing pages.
  • Analyze key performance metrics (CTR, CPC, CPL, ROAS) to inform data-driven decisions.
  • Provide regular performance reports and recommend improvements to ensure campaign success.
Required Skills & Qualifications:
  • Proven experience in running successful Meta Ads campaigns with measurable results.
  • Strong understanding of customer journey mapping, targeting, and budget optimization.
  • Hands-on expertise in Meta Business Manager and Ads Manager.
  • Ability to interpret complex data sets and make informed decisions.
  • Excellent communication and reporting skills.
Nice to Have:
  • Experience in the Healthcare, Wellness, or Local Service niches.
  • Knowledge of Google Ads is a bonus.

If you have a track record of delivering successful Facebook & Instagram Ads campaigns, we encourage you to showcase your portfolio or past campaign results.



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