Meta Advertising Specialist

4 days ago

Rajahmundry, Andhra Pradesh, India beBeePerformance Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

We are seeking a results-driven Performance Marketer to lead and optimize Meta ads campaigns. The ideal candidate will have a strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with a proven track record of generating leads, driving conversions, and maximizing return on ad spend.

The role involves planning, launching, and optimizing paid campaigns across Meta Platforms. This includes managing full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages. The successful candidate will also work closely with design & content teams to ensure consistency in brand messaging and campaign assets.

An essential aspect of this role is continuously monitoring and analyzing campaign performance, taking action to improve click-through rates, conversion rates, cost per acquisition, and return on ad spend. Additionally, the individual will be responsible for tracking and reporting campaign performance using tools like Google Analytics, Meta Ads Manager, and Campaign Manager.

To thrive in this position, the candidate must stay up-to-date on the latest ad platform features, trends, and algorithm changes. They should also possess strong knowledge of Ads Manager, Conversion APIs, and audience retargeting, as well as analytical and detail-oriented skills with proficiency in Excel/Google Sheets.

Required Skills and Qualifications
  • Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Experience: 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Skills: Proven ability to manage budgets and achieve strong ROAS, strong knowledge of Ads Manager, Conversion APIs, and audience retargeting, analytical and detail-oriented with strong Excel/Google Sheets skills.

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