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Strategic Performance Marketing Specialist
2 months ago
We are a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers.
Our services encompass brand presence enhancement, sales boost via Omni Channel strategies, sales strategy optimization, cost reduction in marketing and sales, and strategic product positioning.
Role Description:
We are seeking a seasoned full-funnel performance marketer with a proven track record in building, managing, executing/overseeing, and strategizing performance marketing campaigns from scratch, resulting in consistent revenue growth.
Taking ownership of performance marketing to drive revenues on client websites. This involves expertise in scaling campaigns across various platforms like Instagram, Facebook, and Google to maximize reach and impact.
The ideal candidate will develop, test, and optimize marketing funnels, closely monitoring progress, and generating comprehensive reports.
The successful candidate will conduct website research, identify keywords, craft ad text, allocate budgets, implement strategies, and continuously optimize campaigns to meet KPIs.
Primary responsibilities will include leading the creation and execution of marketing campaign structures and plans for our D2C clients, driving customer acquisition, engagement, and retention.
The successful candidate will identify and implement innovative strategies to enhance user acquisition, engagement, and retention metrics.
Requirements:
- Strong knowledge of Meta Ads, Google Ads.
- 2-6 years of experience driving performance and branding campaigns across digital channels.
- Bachelor's degree in Marketing, Business, or a related field is required.
- Proficiency in digital marketing channels, tactics, marketing automation tools, analytics platforms, and CRM systems.
- Excellent communication, interpersonal, and data-driven thinking skills.
- Strategic thinker with a creative mindset, results-oriented, and data-driven.
- Previous experience working with a Digital Marketing Agency is highly desirable.
