Digital Content Marketing Specialist

1 day ago


Najafgarh, Delhi, India 1.5 Degree Full time

About 1.5 Degree:

1.5 Degree is a gelato brand that combines creativity with quality ingredients to offer a unique and delightful experience with every scoop.

We're looking for a passionate and talented individual to help amplify our brand on Instagram with engaging and dynamic content.

Job Description:

  • Create innovative, visually appealing content for Instagram (photos, videos, Reels, and Stories) that showcases our gelato products and aligns with the fun and vibrant personality of the brand.
  • Record, edit, and caption content that represents 1.5 Degree's brand and products.
  • Stay up-to-date with the latest social media trends and integrate them into the content strategy.
  • Collaborate with the marketing team to plan and execute Instagram content.
  • Utilize professional editing and design software (e.g., Adobe Premiere Pro, Photoshop, Final Cut Pro, Canva) to enhance content quality.
  • Track engagement and performance metrics to refine and optimize content strategies.
  • Represent the brand at events and interact with the crowd.

Requirements:

  • A background in performance marketing or social media marketing is preferred.
  • Proficiency in Instagram and social media trends is essential.
  • Strong skills in professional editing software (Adobe Premiere, Photoshop, Final Cut Pro) and design tools (Canva, Illustrator) are required.
  • Excellent creative, communication, and organizational skills are necessary.
  • The ability to work independently and as part of a team is crucial.
  • Prior experience in content creation, with a portfolio or previously managed Instagram handles, is beneficial.

Compensation and Benefits:

  • A stipend of ₹10,000 per month, depending on experience.
  • A full-time, in-office role in Delhi.


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