Digital Content Marketing Specialist
1 day ago
About 1.5 Degree:
1.5 Degree is a gelato brand that combines creativity with quality ingredients to offer a unique and delightful experience with every scoop.
We're looking for a passionate and talented individual to help amplify our brand on Instagram with engaging and dynamic content.
Job Description:
- Create innovative, visually appealing content for Instagram (photos, videos, Reels, and Stories) that showcases our gelato products and aligns with the fun and vibrant personality of the brand.
- Record, edit, and caption content that represents 1.5 Degree's brand and products.
- Stay up-to-date with the latest social media trends and integrate them into the content strategy.
- Collaborate with the marketing team to plan and execute Instagram content.
- Utilize professional editing and design software (e.g., Adobe Premiere Pro, Photoshop, Final Cut Pro, Canva) to enhance content quality.
- Track engagement and performance metrics to refine and optimize content strategies.
- Represent the brand at events and interact with the crowd.
Requirements:
- A background in performance marketing or social media marketing is preferred.
- Proficiency in Instagram and social media trends is essential.
- Strong skills in professional editing software (Adobe Premiere, Photoshop, Final Cut Pro) and design tools (Canva, Illustrator) are required.
- Excellent creative, communication, and organizational skills are necessary.
- The ability to work independently and as part of a team is crucial.
- Prior experience in content creation, with a portfolio or previously managed Instagram handles, is beneficial.
Compensation and Benefits:
- A stipend of ₹10,000 per month, depending on experience.
- A full-time, in-office role in Delhi.
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