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Email Marketing Strategist

1 month ago

Najafgarh, Delhi, India Wesolveforyou Full time
Wesolveforyou Email Marketing Specialist Role

We are seeking a talented and driven Email and WhatsApp Marketing Specialist to join our marketing team. As a Customer Retention Specialist, you will be responsible for developing and executing strategic campaigns to engage our audience, drive sales, and increase brand loyalty through email and WhatsApp channels.

Job Description
  • Develop and execute email marketing campaigns from concept to execution, including campaign planning, content creation, segmentation, and scheduling.
  • Create compelling and personalized email content, subject lines, and calls-to-action (CTAs) to drive engagement and conversion.
  • Segment email lists based on customer data and behavior to deliver targeted and relevant messaging.
  • Monitor email deliverability, open rates, click-through rates, and other key performance metrics to optimize campaign performance.
  • Manage the company's WhatsApp communication strategy, including broadcast messages, customer support inquiries, and transactional messages.
  • Implement best practices for WhatsApp marketing, including audience segmentation, message timing, and compliance with WhatsApp policies.
  • Collaborate with cross-functional teams including Marketing, Design, and Product Development to align email and WhatsApp campaigns with overall marketing objectives.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ months internship experience in email marketing, preferably in a D2C or e-commerce environment.
  • Proficiency in email marketing platforms such as Mailchimp, Klaviyo, or HubSpot.
  • Experience with WhatsApp Business API and messaging platforms preferred.
  • Strong copywriting and editing skills with a keen eye for detail.
  • Analytical mindset with the ability to interpret data and optimize campaign performance.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Creative thinker with a passion for delivering exceptional customer experiences through digital channels.

$60,000 - $80,000 per year, depending on experience. We offer competitive benefits, including health insurance, 401(k) matching, and paid time off.