Digital Marketing Strategist

3 weeks ago


Najafgarh, Delhi, India State Express Full time
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking an experienced Digital Marketing Strategist to lead our paid marketing efforts, focusing on platforms like Google Ads and Instagram Ads. As a key member of our team, you will be responsible for developing and executing campaigns that drive tangible improvements in our lead generation and conversion rates.

Key Responsibilities:
  • Campaign Execution: Collaborate with our graphic designer/video editor/website designer to create impactful campaign creatives. Set up and manage ad campaigns across Google and social media platforms, optimizing campaign elements to enhance performance.
  • Strategic Planning & Positioning: Develop a marketing plan with measurable KPIs (e.g., target CPC, conversion rates) for Google Ads and social media ads, ensuring these efforts lead to tangible improvements in our company's lead generation and conversion rates.
  • Data-Driven Decision Making: Perform keyword analysis, competitor research, and market analysis to shape effective strategies. Maintain analytics reporting across platforms to derive actionable insights, enabling continuous improvement of campaigns.
  • Leadership in Campaign Management: Take full ownership of the marketing campaigns meeting their planned objectives from concept to execution. Develop business plans for campaigns, advise clear budgets, monitor execution closely, and adapt strategies to achieve optimal outcomes.
Requirements:
  • Experience: Proven leadership in managing successful end-to-end marketing campaigns, including both search and social media.
  • Hands-on Experience: With performance marketing tools and platforms, including but not limited to: Google Ads, Google Analytics, SEMrush/Ahref, Meta Business Suite, etc.
Salary:

Estimated annual salary: ₹1,200,000 - ₹1,800,000 based on industry standards and location.



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