Luxury Marketing Specialist
1 week ago
Novella is a premium wedding photography and cinematography brand renowned for delivering unparalleled luxury experiences. Our team captures the essence of love and celebration with precision, creativity, and passion.
Role Description- Create and execute comprehensive marketing strategies to elevate brand awareness and generate high-quality leads.
- Develop campaigns that seamlessly integrate performance marketing with content marketing, social media, and partnerships to reflect Novella's luxury positioning.
- Performance Marketing: Plan and manage paid advertising campaigns across channels, including Google Ads, Meta Ads (Facebook/Instagram), and Pinterest.
- Leverage SEO, SEM, and website optimization strategies to enhance organic traffic and conversion rates.
- Collaborate closely with the creative team to develop engaging, brand-aligned content for ads, social media, email campaigns, and website updates.
- Nurture relationships with high-end wedding planners, venues, and industry influencers to build brand visibility and trust.
- Design and implement targeted marketing initiatives to drive brand growth.
- Work collaboratively with cross-functional teams to develop and execute marketing strategies.
- Analyze campaign performance data to inform future marketing decisions.
- Stay up-to-date with industry trends and best practices in marketing.
- Communicate effectively with stakeholders to ensure seamless execution of marketing plans.
- Minimum 3 years of experience in marketing roles.
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- Strong emphasis on performance marketing and digital marketing skills.
- Excellent strategic thinking and problem-solving abilities.
- Experience in SEO, content marketing, and social media management.
- Exceptional communication and storytelling skills.
- Competitive Salary: ₹1,200,000 - ₹1,500,000 per annum (estimated).
- Opportunity to lead operations for a premium brand catering to celebrities, influencers, and elite clientele.
- High-impact projects and events across India and internationally.
- Luxury brand experience with a brand known for redefining luxury in the wedding industry.
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