
Senior Market Mix Modelling Consultant
2 days ago
We are seeking a seasoned Manager to lead our Market Mix Modelling initiatives.
Key Responsibilities:
- Act as the primary point of contact for client engagements involving MMM, understanding business challenges and objectives to design customized modelling approaches.
- Translate analytical results into strategic recommendations for media planning and budget allocation, leveraging econometric/statistical tools such as regression models and time-series analysis.
- Analyse historical media and sales data to identify key drivers of performance, providing scenario analysis and media optimization insights to guide marketing decisions.
- Integrate MMM results with other measurement approaches such as MTA, digital attribution or brand health tracking.
- Develop and implement Marketing mix modelling (MMM) and other marketing analytics projects.
Requirements:
- 8-10 years of experience in consulting and management.
- Proven track record of leading successful MMM initiatives.
- Expertise in econometric/statistical tools and data analysis.
Benefits:
- Opportunity to work on high-profile client engagements.
- Collaborative and dynamic work environment.
- Professional development opportunities.
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