Senior Marketing Analyst

3 days ago


Dindigul, Tamil Nadu, India beBeeEconometrician Full time ₹ 16,00,000 - ₹ 24,00,000
Marketing Mix Modelling Expert

Job Summary:

We are seeking a highly analytical and experienced consultant to lead Marketing Mix Modeling projects. You will apply statistical and econometric methods to deliver actionable insights, automate solutions, and support strategic decision-making across various industries.

Key Responsibilities:

  • Manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modelling techniques to assess the effectiveness of marketing campaigns.
  • Interpret complex data and analytical results to generate business recommendations.
  • Present findings through well-structured PowerPoint presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists and clients.

Required Skills and Qualifications:

  • Graduate degree in Economics, Business, Statistics, Mathematics or a related field (M.Sc. or MBA preferred).
  • Approximately 2-4 years of relevant experience in Marketing Mix Modeling.
  • Strong understanding of econometric modelling and statistical analysis.
  • Proficiency in programming languages such as R, Python or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.

Benefits:

  • Opportunity to work independently and as part of a team-oriented environment.
  • Exposure to other analytics domains is a plus.

Others:

  • A strong project management ability and problem-solving attitude are essential.
  • Excellent verbal and written communication skills are required.


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