Drive Customer Retention Excellence

7 days ago


Mumbai, Maharashtra, India beBeeRetention Full time ₹ 90,00,000 - ₹ 1,20,00,000
Retention Marketing Expert

We are seeking a seasoned retention marketing expert to drive engagement, retention, and loyalty for our B2C app business.

The ideal candidate will leverage marketing automation platforms and analytics tools to design impactful campaigns improving customer lifetime value.

Main Responsibilities
  • Owning the end-to-end customer lifecycle strategy from onboarding through retention, engagement, and reactivation.
  • Planning, designing, and executing multi-channel campaigns via CleverTap/WebEngage/MoEngage to drive customer engagement and growth.
  • Segmenting users effectively and developing personalized communication journeys to maximize impact.
  • Analyzing campaign performance, user behavior, and retention metrics to optimize outcomes.
  • Collaborating with Product, Growth, and Analytics teams to align lifecycle strategies with business goals.
  • Experimenting with new ideas, A/B tests, and optimization tactics to improve customer retention and reduce churn.
Mandatory Qualifications
  • 5+ years of experience in retention marketing/customer lifecycle management for B2C app businesses.
  • Proven hands-on experience in executing campaigns via CleverTap, WebEngage, or MoEngage.
  • Strong analytical mindset with the ability to derive insights from data and translate them into actionable strategies.
  • Excellent communication and stakeholder management skills.
BENEFITS

We offer a dynamic, innovative environment where you can shape the retention strategy for a fast-growing B2C app. You will work with cross-functional teams and be part of a mission-driven organization.



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