Business Brand Development Expert

2 days ago

Bengaluru, Karnataka, India beBeeBrand Full time ₹ 15,00,000 - ₹ 30,00,000
Personal Branding Specialist Opportunity

We are seeking a creative and proactive individual to manage and amplify the personal brand of business leaders across social and digital platforms. This role involves end-to-end content planning, social media execution, reputation management, and thought leadership positioning in alignment with the business leader's voice, values, and vision.

Key Responsibilities
  • 1. Content Strategy & Planning
    • Develop and maintain a monthly content calendar tailored to the business leader's areas of expertise, interests, and business updates.
    • Align content themes with current trends, industry news, company milestones, and leadership values.
    • Research and pitch content ideas (articles, posts, videos) in sync with the leader's tone and goals.
  • 2. Content Creation & Publishing
    • Write high-quality, engaging content including LinkedIn posts, tweets, articles, thought leadership blogs, short videos, and story captions.
    • Create impactful carousels, infographics, and quotes that resonate with target audiences (decision-makers, industry professionals, etc.).
    • Collaborate with graphic/video teams to produce multimedia content.
  • 3. Social Media Management
    • Manage Business Leader's LinkedIn, X (Twitter), Instagram, Threads, and other relevant platforms.
    • Post content, schedule updates, monitor engagement, and respond to comments/messages as needed.
    • Track content performance metrics and suggest optimizations.
  • 4. Personal Brand Growth
    • Ensure consistent tone, style, and branding across all platforms.
    • Grow Business Leader's following organically using content hooks, engagement strategies, and relevant hashtags.
    • Engage with other thought leaders and communities to increase visibility.
  • 5. Research & Thought Leadership
    • Conduct industry research and competitor benchmarking for better positioning of the Business Leaders.
    • Identify speaking opportunities, collaborations, and panel features aligned with Business Leader branding.
  • 6. Executive Support & Confidentiality
    • Coordinate closely with the Business Leader's office for approvals and internal alignment.
    • Handle all content and communication with discretion, ensuring brand integrity and privacy.

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