Director of Brand Development

2 weeks ago

Bengaluru, Karnataka, India beBeeCommunications Full time ₹ 14,83,175 - ₹ 25,11,350

About us:

We are a leading premium drinks company with over 200 brands sold in nearly 180 countries.

We bring passion and curiosity to everything we do, exploring, collaborating, and innovating to build brands that consumers love.

Our team are reputation experts, shaping and protecting the future of our business and much-loved brands.

Operating across different markets, brands, and business areas, including corporate communications, policy, and ESG, we collaborate with people all around the world.

Job Role:
  • Develop and implement internal, digital, and leadership communication strategies and initiatives to support business growth ambitions.
  • Brand development - develop a cohesive corporate narrative and messaging strategy to build reputation and ensure consistent application.
  • Develop and execute communications strategy and implementation and measurement of all corporate communications activities.
  • Execute best practice internal and leadership communications and events such as town halls.
  • Manage all internal communications channels, including Yammer, Viva Engage, and Mosaic.
  • Responsible for managing social media channels and website.
  • Raise communications capability across the business.
  • Support the development of employer brand EVP campaign.
  • Maintain communication radar across stakeholder groups, e.g., issues identification and change programmes.
Key Responsibilities:
  • Map the communication risk footprint and draw up mitigation plans.
  • Provide consultation to the leadership team on brand building, messaging, and positioning.
Engagement Strategy:
  • Develop, manage, and track an integrated engagement strategy.
  • Implement local communication and engagement plan for executives.
  • Provide guidance and support to Corporate Relations community on employee engagement strategies and corporate PR programmes.
  • Release the communications potential of the USL community to engage stakeholders.
  • Manage 'virtual communications team' across the region to maintain communication radar.
Internal Engagement:
  • Lead the development and implementation of employee engagement activity within USL.
  • Deliver high-quality and engaging communications to support key areas of performance promise.
  • Build engagement and communications capabilities across USL.
  • Draft internal and external leadership communication.
  • Generate insights from employee survey to drive engagement.

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