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14 hours ago
We are seeking a seasoned Crm & Retention professional to spearhead customer lifecycle management and personalization strategies across digital channels.
This role will focus on designing and executing customer retention journeys, increasing repeat purchase rate, AOV, and CLV through targeted crm strategies, segmenting customers using RFM (Recency, Frequency, Monetary) and behavioral cohorts, owning crm campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization, collaborating with performance marketing and creative teams to craft high-converting retention campaigns, ensuring consistent brand voice, empathy, and care in all crm communications, strengthening loyalty programs, developing VIP & Subscriber Programs to improve LTV, partnering with CX teams to ensure issue resolution translates into retention opportunities, tracking key retention metrics: Repeat Rate, Churn %, LTV, CAC:CLV ratio, ROAS on retention, running A/B tests to optimize messaging, cadence, and offers, building weekly dashboards and insights for leadership.
The ideal candidate will have 3–5 years of experience in Crm, Retention, or Customer Engagement in D2C/Consumer Brands, strong knowledge of crm tools, automation, and analytics platforms, analytical mindset – comfort with data, cohort analysis, and A/B testing, creative thinker with ability to personalize content and storytelling, strong understanding of customer empathy and solution-driven communication.
This is an exciting opportunity to scale a high-growth d2c brand trusted by millions. You will work in a fast-paced, entrepreneurial environment where ideas are valued. Be part of a purpose-led, sustainable brand shaping the future of clean beauty and have a growth path into Crm & Retention leadership roles.
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