Digital CRM Specialist

4 days ago

Vadodara, Gujarat, India beBeeDigital Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

Dynamic CRM Strategist

We are seeking a seasoned CRM expert to drive business growth through targeted campaigns and analytics-driven insights.

As a key member of our team, you will play a pivotal role in developing and implementing multi-channel CRM strategies across multiple clients. Your expertise will be essential in enhancing client relationships, driving customer engagement, and boosting business growth through data-driven decision making.

Key Responsibilities:

  • Oversee day-to-day client relationships, ensuring satisfaction by addressing bespoke requests, troubleshooting issues, and providing strategic CRM guidance.
  • Plan, develop, and implement targeted CRM campaigns aimed at increasing customer engagement, retention, and conversion rates.
  • Work closely with clients to ensure CRM campaigns are timely, relevant, and aligned with overall business objectives.
  • Segment customer lists to deliver personalised and relevant campaigns to targeted audiences.
  • Employ a test-and-learn approach to continually optimise campaigns using A/B testing, analytics, and feedback.
  • Develop and implement a comprehensive customer lifecycle strategy to maximise customer lifetime value through automated workflows and retention initiatives.
  • Maintain accurate and compliant customer databases, adhering to regulatory requirements.
  • Utilise data and analytics to measure campaign performance and track key metrics, generating actionable insights for continuous improvement.
  • Prepare regular reports on CRM performance, insights, and recommendations for stakeholders.

Requirements & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in CRM management, preferably within a marketing agency or similar environment.
  • Proficiency with CRM software and tools such as Klaviyo or similar platforms.
  • Strong Analytical Skills and experience with market segmentation.
  • Excellent Communication and Sales skills.
  • Proficient in Project Management.
  • Ability to work independently and remotely.
  • Experience in ecommerce or digital marketing.

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