Retention Catalyst

Role Overview:

We are seeking a results-driven and analytical professional to take on one of our most critical challenges: preventing user churn and reactivating lapsed listeners.

This is a hands-on role for a problem-solver who loves to run experiments, analyze data, and see a direct impact on the size of our user base.

Key Responsibilities

• At-Risk User Intervention (Churn Prevention):
  • Identify Churn Signals: Collaborate with the data team to leverage predictive models and your own analysis to identify listeners showing signs of disengagement or a high risk of churning.
  • Champion Qualitative Insights: Directly engage with at-risk users through surveys and interviews to uncover the root causes of dissatisfaction, forming powerful, testable hypotheses for your campaigns.
  • Design & Launch "Save" Campaigns: Develop and execute proactive, multi-channel campaigns triggered by at-risk behavior. Your goal is to re-engage them before they hit the cancel button.
• Lapsed User Reactivation (Win-Back Strategy):
  • Own Win-Back Campaigns: Architect and manage the end-to-end strategy for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.
  • Craft Irresistible Win-Back Hooks: Test a creative mix of compelling offers and hyper-personalized content to find the perfect reason for a listener to return.
  • Test and Learn Rigorously: Constantly A/B test offers, messaging, and channels to build a playbook of the most cost-effective methods for reactivating different user cohorts.
• Analytics & Cross-Functional Collaboration:
  • Measure What Matters: Own and report on the core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and the ROI of your campaigns.
  • Be the Voice of Churn to Product: Act as the key feedback loop to the Product and Content teams. Provide clear data and qualitative insights on why users are leaving, helping them prioritize roadmap features that address core churn drivers.
  • Partner with Core Retention: Work closely with the main lifecycle team to ensure a seamless user experience.

Required Skills and Qualifications:

• 4-7 years of focused experience in churn management, user reactivation, or save strategies, ideally within a B2C subscription or mobile app business.
• Innovative Problem-Solver: Think creatively, challenge assumptions, and design industry-leading churn-mitigation strategies.
• Hands-On Campaign Execution: Have direct experience building, launching, and optimizing campaigns using marketing automation platforms.
• Analytically Sharp: Fluently dig through data to find opportunities, with strong proficiency in SQL and product analytics tools.
• An Experimenter's Mindset: Design and interpret A/B tests to get clear, actionable answers.
• A Passion for Music is Key: Understand what makes listeners stay.

Benefits:

Mirchi empowers creators and inspires fans worldwide through innovative products and services.

Join our vibrant community and be inspired to create something new every day

Our mission is to create meaningful connections between artists, listeners, and the music they love.