Mobile Games User Acquisitions Manager

7 days ago

Bhavnagar, Gujarat, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000
User Acquisition Specialist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team.

  • Plan, launch, and optimize UA campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators.
  • Implement structured A/B tests for campaigns, audiences, and creatives.

The ideal candidate will have 4+ years of hands-on experience in UA for mobile games and a strong working knowledge of major ad platforms.

Key Responsibilities:

Technical & Execution

  • Launch and optimize UA campaigns across Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Monitor and adjust campaign performance, ensuring accuracy, quality, and timeliness.

Analytical & Reporting

  • Analyze campaign and cohort-level data from ad platforms to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected user value.

Strategic

  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies (custom audiences, lookalikes, retargeting cohorts).

Creative

  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns with structured methodologies.

Qualifications:

  • 4+ years of hands-on experience in UA for mobile games.
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

Benefits:

  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.

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