Casual Gaming Growth Strategist

1 day ago

Bhavnagar, Gujarat, India beBeeUserAcquisition Full time ₹ 9,00,000 - ₹ 12,00,000

About User Acquisition Management Role

This is a challenging opportunity for an experienced performance-driven professional to lead paid growth across multiple channels, ensuring every dollar spent translates into measurable revenue.

The ideal candidate will have a sharp focus on Return On Ad Spend (ROAS) optimization and own campaign strategy, execution, and optimization across Meta, Google UAC, TikTok, Unity Ads, Applovin and other high-performance ad networks.

We are seeking a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.

Responsibilities:

  • Plan, execute and continuously optimize paid UA campaigns across various ad platforms.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or click-through rates.
  • Analyze deep-funnel metrics (e.g. payer conversion, Average Revenue Per User, Lifetime Value) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization and Lifetime Value-boosting features.
  • Report weekly on spend, performance, forecast accuracy and opportunities to improve efficiency.

Requirements:

  • 2+ years of User Acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling UA with positive unit economics
  • Strong analytical mindset with fluency in Excel, cohort models, Cost per Acquisition/Lifetime Value analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (Average Revenue Per User, Average Revenue Per Daily Active User, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points:

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., In-app Purchases, rewarded ads) and live operations.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

We Offer:

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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