Senior Digital Growth Manager
4 days ago
We are seeking an experienced Senior Digital Growth Manager to join our team at Sukoon Unlimited. This role is vital for driving business growth by crafting and executing performance marketing strategies across various digital channels.
The ideal candidate is analytical, results-oriented, and has a deep understanding of senior-focused marketing approaches. They should have 3+ years of experience in performance marketing, with a track record of scaling digital campaigns.
Key Responsibilities:
- Strategy Development: Design, implement, and monitor performance marketing strategies that align with Sukoon Unlimited's mission and goals.
- Campaign Management: Manage paid media campaigns across Google Ads, Facebook, Instagram, and other channels to drive traffic and increase engagement.
- Analytics & Reporting: Track, analyze, and report on campaign performance, using insights to optimize future strategies.
- SEO Optimization: Collaborate on SEO initiatives to improve Sukoon's online visibility, ensuring top rankings for relevant searches.
- A/B Testing: Conduct regular A/B tests to enhance ad copy, visuals, and landing pages.
- Audience Targeting: Refine and build senior-focused audience segments based on interests, behaviors, and demographics.
- Budget Management: Oversee budget allocations and ensure campaigns are cost-effective.
Requirements:
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and data analysis tools.
- Strong understanding of SEO and keyword strategies.
- Ability to interpret data, identify trends, and make data-driven decisions.
- Proven experience in creating compelling ad copies and visual strategies tailored to a senior audience.
- Excellent communication skills and experience working in cross-functional teams.
Estimated Salary: $90,000 - $110,000 per year.
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