Senior Digital Marketing Strategist
2 weeks ago
We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Onsurity, a rapidly growing employee healthcare benefits platform. In this role, you will play a crucial part in driving growth and revenue through effective digital marketing strategies.
About the Role:
- Create and execute comprehensive digital marketing strategies that drive lead acquisition and conversion.
- Develop and manage complex campaigns across paid search, display, programmatic, and paid social media channels.
- Analyze campaign performance using data and attribution tools, making informed decisions to optimize results.
- Work closely with the product team to understand user journeys and develop targeted marketing strategies.
- Manage daily operations of paid campaigns, ensuring timely execution and error-free delivery.
- Collaborate with the growth team to test, refine, and develop revenue funnels, resulting in increased lead quality metrics.
- Implement testing and optimization methodologies to generate consistent leads month-over-month.
- Establish and maintain a rigorous A/B testing calendar to maximize media spend effectiveness.
Requirements:
- Bachelor's degree in marketing, business, or equivalent.
- 3+ years of experience in CRO tools, ad campaign management, and budget oversight in a Performance Marketing Manager or similar role.
- Demonstrated expertise in building and managing ad campaigns across AdWords, Facebook, and LinkedIn, preferably in a B2B environment.
- Experience in managing complex projects with multiple stakeholders, prioritizing attention to detail.
- Ability to transform complex data into clear, actionable insights for stakeholders.
- Proven track record of managing budgets and campaigns across digital channels to achieve strong returns on investment and efficient customer acquisition costs.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per annum, based on location and experience.
- A dynamic work environment with opportunities for professional growth and development.
- The chance to work with a cutting-edge employee healthcare benefits platform, shaping the future of accessible healthcare.
This is an exciting opportunity for a motivated and experienced digital marketing professional to join our team and contribute to our mission of democratizing healthcare access. If you're passionate about driving growth and innovation, apply now to take your career to the next level.
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