Senior User Acquisition Campaign Leader

3 days ago

Mangalore, Karnataka, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

Job Summary

A senior campaign leader is required to oversee user acquisition efforts. This individual will be responsible for developing and optimizing campaigns on multiple platforms, including Meta, Google Adwords, and Apple Search Ads.

Key Responsibilities:

  • Design, launch, and continuously improve user acquisition campaigns to maximize ROI and ROAS.
  • Analyze campaign performance data and communicate results to stakeholders.
  • Work closely with cross-functional teams to develop creative assets and ensure accurate attribution and reporting.
  • Lead and mentor junior team members in campaign strategies and execution.
  • Coordinate daily operations of the user acquisition team, ensuring timely delivery of high-quality results.
  • Contribute to strategic planning and resource allocation to scale user acquisition efforts efficiently.

Requirements:

  • At least 5 years of experience in user acquisition or a related field, preferably in mobile games.
  • Demonstrated leadership experience, including mentoring and guiding team members.
  • An entrepreneurial mindset with a willingness to take ownership and drive results.
  • Excellent analytical skills and experience working in a metrics-driven environment.
  • Practical knowledge of tracking technologies, methods, and user acquisition KPIs.
  • Experience working with tools like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc.
  • Ability to optimize available budgets to achieve desired outcomes.
  • Strong mathematical skills.
  • Bachelor's or Master's degree in a relevant field, such as math, marketing, or finance.

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