
User Growth Strategist
6 days ago
About this role
We're seeking a seasoned User Acquisition Manager to drive profitable, scalable growth through precision targeting, smart bidding, and relentless creative iteration in the casual gaming space.
Key Responsibilities:
- Develop and execute paid UA campaigns across multiple channels, ensuring that every dollar spent translates into measurable revenue.
- Analyze deep-funnel metrics (e.g. payer conversion, ARPU, LTV) and adjust strategy based on true value generation.
- Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
- Build robust attribution models and cohort analyses using AppsFlyer or similar tools.
- Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
Requirements:
- 2+ years of UA experience in casual mobile games or performance marketing with a strong ROAS mandate.
- Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
- Track record of scaling UA with positive unit economics.
- Strong analytical mindset with fluency in Excel, cohort models, CAC/LTV analysis, and predictive ROAS models.
Benefits:
- High ownership role focused on scaling games profitably.
- Remote-first culture with flexible hours.
- Work with a sharp, driven team that values experimentation and results.
- Access to real-time data, automation tools, and budget autonomy to execute fast.
This is an ideal opportunity for a marketer who treats growth as a math problem, thrives on efficiency, and knows how to scale campaigns profitably.
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