Marketing Director

3 days ago

Mangalore, Karnataka, India beBeeGrowth Full time ₹ 25,00,000 - ₹ 35,00,000

Role: Senior Manager/Growth & Retention Marketing Leader

Experience: 8-10 years of progressive experience in growth and retention marketing

Industry: Fintech, payments, and SAAS preferred

Function: Growth Marketing / Performance Marketing / Lifecycle Marketing Expert

Job Description:

We are seeking a seasoned growth and retention marketing leader to own both user and merchant growth across the entire lifecycle.

You will build campaigns that scale app downloads and increase stickiness while also driving merchant acquisition through smart targeting and funnel design.

The ideal candidate is strategic enough to plan across multiple channels but also hands-on enough to tweak budgets, build landing pages, or write CRM flows themselves when needed.

You understand that the best growth marketers don't just buy clicks – they build cohort-led, insight-driven, full-funnel machines.

Key Responsibilities:

  • Plan and manage paid campaigns (Google, Meta, UAC, ASA)
  • Drive app installs, signups, merchant acquisition, and engagement
  • Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
  • Run A/B tests, segment users, and personalize communication
  • Track and optimize CAC, LTV, retention, CPA, ROAS
  • Owning agency relationships and budgets with hands-on execution capability

Requirements:

  • 8-10 years of experience in growth/performance/lifecycle marketing
  • Experience across both B2C and B2B funnels
  • Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
  • Strong analytics and experimentation mindset
  • Fintech/app/payments background is a strong plus

We are looking for someone who loves building marketing engines from scratch, obsesses over CAC:LTV, and wants to help shape the future of digital payments.

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