Enhance Customer Engagement through Strategic Digital Campaigns

2 days ago


Rajahmundry, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Title: Digital Marketing Strategist

A strategic role in driving digital outreach to enhance collections performance.

This position involves designing and executing campaigns across various channels, managing vendors, and optimizing analytics for improved customer engagement.

Key Responsibilities:
  • Campaign Design and Execution
    • Develop and implement multi-channel digital campaigns tailored to customer segments and delinquency stages.
    • Collaborate with internal teams to align messaging and escalation protocols.
  • Digital Vendor Management
    • Manage digital campaign vendors and platforms, ensuring performance and seamless integration with internal systems.
    • Track vendor KPIs such as engagement rate and recovery performance.
  • Analytics and Optimization
    • Leverage campaign analytics to monitor performance and identify improvement opportunities.
    • Use A/B testing and segmentation analysis to refine outreach strategies.

Required Skills and Qualifications:

  • Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
  • 5-10 years of experience in digital marketing, collections strategy, or campaign management.

Technical Skills:

  • Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).

Soft Skills:

  • Strong analytical and problem-solving abilities.
  • Excellent communication and stakeholder management.


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