Digital Campaign Specialist

1 day ago

Rajahmundry, Andhra Pradesh, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Overview

We play a key role for global agencies by providing products and services in areas like Creative Services, Technology, Marketing Science, Market Research, Business Support Services, Media Services, Consulting & Advisory Services.

This is an exciting role that entails managing day-to-day performance of campaigns across different DSPs and related platforms, coordinating campaign executions across all regions, and managing campaigns on Demand Side Platforms through optimization strategies, campaign insights, monitoring, and adjusting pacing.

Key Responsibilities:

  • Successfully manage day-to-day performance of campaigns across different DSPs and related platforms.
  • Coordinate campaign executions across all regions, serving as primary point of contact with agency stakeholders.
  • Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring, and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags to ensure all KPIs are met.
  • Develop best-in-class solutions based on available tech.
  • Oversee media tracking and analytics set up and implementation.
  • Communicate day-to-day format, screen, inventory performance to clients and agencies as needed.
  • Translate client goals and KPIs into platform activation strategies/tactics across the funnel.

Requirements:

  • 4-6 years of relevant experience in managing programmatic campaigns for large clients.
  • Expert-level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience preferred.
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
  • Proficiently describe all possible KPIs and how they fit into the customer journey.
  • Comfortable thinking strategically and analyzing performance in a continually evolving environment.
  • Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

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