Business Development Director

Job Overview:

We are seeking a highly experienced Demand Generation Director to lead our demand generation efforts. The ideal candidate will have a proven track record of building and scaling multi-channel demand generation programs that drive enterprise growth and measurable pipeline.

Key Responsibilities:

• Develop and execute full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals.
• Design and implement multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
• Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
• Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
• Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing (ABM) Leadership:

• Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
• Design and launch personalized campaigns across digital, email, direct mail, and field channels.
• Leverage firmographic, technographic, and intent data for targeting and messaging.
• Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
• Use ABM platforms to orchestrate and optimize campaigns.
• Integrate ABM with events, webinars, and executive programs to deepen engagement.
• Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
• Drive account expansion and retention strategies in collaboration with Customer Success.
• Collaborate with Sales and Growth teams to select target accounts, build plans, and align on KPIs.
• Continuously test, analyze, and improve campaign effectiveness and account journeys.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.
• 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.

Skills We're Looking For:

• Leadership & Cross-Functional Collaboration
• Account-Based Marketing (ABM)
• Measurement, Analytics & Optimization

About Our Ideal Candidate:

The ideal candidate will be a seasoned leader with a proven track record of driving growth through demand generation and ABM. They will possess a deep understanding of marketing technology stacks, including HubSpot, Salesforce, and Ads. Strong leadership, strategic thinking, and project management skills are essential, along with exceptional analytical, communication, and stakeholder alignment abilities.