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Data-Driven Marketing Professional

2 weeks ago

Bengaluru, Karnataka, India beBeeMarket Full time ₹ 8,00,000 - ₹ 15,00,000

Marketing Insights Analyst

We are seeking a skilled Marketing Insights Analyst to provide data-driven insights and support business growth through marketing campaigns and channels.

The ideal candidate will collect, analyze, and visualize marketing data from multiple sources to inform strategic decisions. Key Responsibilities include:

  • Collecting and analyzing marketing data from various sources
  • Tracking key performance indicators (KPIs)
  • Developing and maintaining automated dashboards and reports
  • Evaluating campaign effectiveness and recommending optimizations
  • Conducting A/B testing and multivariate testing
  • Analyzing user behavior, funnels, and traffic sources
  • Conducting competitor analysis, market segmentation, and customer profiling

Required Skills & Qualifications include:

  • 4-5 years of experience in marketing or related field
  • Strong knowledge of marketing analytics tools
  • Proficient in Excel, SQL, and data visualization tools
  • Experience with A/B testing platforms and campaign tracking tools
  • Basic understanding of SEO, SEM, email marketing, and social media metrics

A Bachelor's/masters degree in Marketing, Business Analytics, Statistics, or a related field is required for this role.