Data-Driven Marketing Insights Professional

1 day ago


Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 20,00,000

Marketing Insights Specialist

As a key member of our marketing team, you will play a crucial role in developing and executing data-driven strategies to drive business growth.

The ideal candidate will possess strong analytical skills, with the ability to collect, analyze, and interpret complex data sets from multiple sources. This will involve tracking key performance indicators such as traffic, conversions, CTR, CAC, and ROI to gain valuable insights into customer behavior and preferences.

Key Responsibilities:

  • Collect and analyze large datasets using SQL and Excel.
  • Develop and maintain automated dashboards and reports to monitor marketing performance.
  • Evaluate the effectiveness of marketing campaigns and recommend optimizations based on performance data.
  • Conduct A/B testing and multivariate testing to improve ad and content effectiveness.
  • Collaborate with the marketing team to develop targeted strategies based on research insights.

Required Skills & Qualifications

  • 4-5 years of experience in a marketing analyst or data analyst role.
  • Strong knowledge of data analysis tools and software.
  • Proficient in SQL, Excel, and data visualization tools.
  • Experience with A/B testing platforms and campaign tracking tools.
  • Bachelor's/masters degree in Marketing, Business Analytics, Statistics, or a related field.


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