Data-Driven Marketing Strategist

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 8,00,000
Job Description

We are seeking a seasoned Marketing Operations professional to lead our campaign operations, project management, and data analysis efforts.

  • Campaign Operations: Oversee end-to-end campaign execution on SFMC, ensuring efficient and timely delivery. Collaborate with marketing teams to align campaign objectives with business goals.
  • Project Management: Lead project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting.
  • Reporting & Analytics: Track, measure, and report on marketing campaign performance. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics.
  • SQL & Data Management: Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement.
  • SFMC Platform Knowledge: Leverage SFMC studios such as Journey Builder, Automation Studio, Email Studio, and Audience Builder for campaign operations and reporting.
  • Strategic Collaboration: Partner with cross-functional teams to develop integrated campaigns that align with the broader marketing strategy.

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