Data Driven Marketer
1 week ago
The ideal candidate will possess strong analytical and strategic thinking skills, as well as the ability to collect and analyze data from multiple sources.
This position involves tracking key performance indicators (KPIs), developing automated dashboards and reports, and evaluating campaign effectiveness.
- Collect and analyze marketing data from various sources.
- Track KPIs such as traffic, conversions, CTR, CAC, and ROI.
- Develop and maintain automated dashboards and reports.
- Evaluate campaign effectiveness and recommend optimizations.
- Conduct A/B testing and multivariate testing.
- Analyze user behavior, funnels, and traffic sources.
The successful candidate will provide actionable insights to shape content strategies and collaborate with the marketing team to align analytics with overall business goals.
The Marketing Data Analyst will be responsible for:
Broad ResponsibilitiesDeveloping and maintaining automated dashboards and reports to monitor marketing performance.
Evaluating campaign effectiveness and recommending optimizations based on performance data.
Narrower ResponsibilitiesTracking KPIs and analyzing user behavior and trends.
Supporting the marketing team in developing targeted strategies based on research insights.
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