Data-Driven Digital Marketing Specialist

7 days ago

Bengaluru, Karnataka, India beBeePerformance Full time ₹ 60,00,000 - ₹ 85,00,000

About us, a leading full-service digital marketing agency:

We excel at performance marketing by combining consumer understanding, content marketing, and technology expertise.

Our team has served numerous clients, creating positive conversations around their brands. We are growing – and fast.

We seek a data-driven and growth-focused Performance Marketing Manager to own and execute our multi-channel digital marketing strategy.

You will drive measurable business results through paid media, focusing on Google Ads, Meta Ads, and other performance channels.

This role is for someone passionate about scaling brands, experimenting with new strategies, and using data to make smart decisions.

Key responsibilities include planning, executing, and optimizing multi-channel campaigns across Google, Facebook/Instagram, LinkedIn, YouTube, and other platforms.

You will drive lead generation, customer acquisition, and revenue growth while meeting or exceeding ROI targets.

Campaign execution involves audience segmentation, creative briefing, A/B testing, budget pacing, and ongoing performance tracking.

You will analyze and report campaign performance, delivering actionable insights to improve key metrics such as CAC, ROAS, CTR, and CPL.

The ideal candidate combines analytical expertise with creative problem-solving, having a proven track record of optimizing ROI.

They thrive in a fast-paced, results-oriented environment and stay ahead of industry trends, emerging tools, and best practices in performance marketing.

You will work closely with design, content, tech, and sales teams to ensure cohesive messaging and maximize conversion rates.

Skills required include proficiency in planning, executing, and optimizing campaigns across Display, Social, and App platforms.

Deep hands-on expertise in Google Ads, Facebook Ads Manager, Google Analytics (GA4), and conversion rate optimization (CRO) is essential.

You will also set up and troubleshoot tracking pixels for accurate data capture across web and mobile platforms.

A strong analytical mind, strategic thinking, and excellent collaboration skills are necessary for this role.

We require a bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience.

Possession of certification in Google Ads or other relevant digital marketing certifications is a plus.

Experience in an agency setup would add value to the role.

Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 5 years in digital marketing, is preferred.

We offer a collaborative environment where you can grow your skills and contribute to the success of our clients.

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