Digital Campaign Strategist

2 days ago

Anantapur, Andhra Pradesh, India beBeeCampaign Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

We are seeking a seasoned Digital Campaign Strategist to join our team.

About the Role:

This is an exciting opportunity for a highly skilled professional to lead the development and execution of innovative digital media campaigns across various channels.

Key Responsibilities:
  • Develop and implement strategic plans for managing digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc.
  • Collaborate with internal teams to identify opportunities for process improvement and implement quality frameworks to maintain high standards of work.
  • Monitor daily operations, identify potential gaps in processes, and develop solutions with supervisor's guidance.
  • Troubleshoot campaign tracking issues across platforms / Ad-tech and proactively come up with solutions.
  • Evaluate training needs of the team to ensure smooth account/project transition.
  • Provide insights on issues faced by the team during day-to-day operations to minimize risks.
Requirements:
  • A bachelor's degree (Mandatory)
  • 5 to 7 years of experience in managing digital media campaigns across various channels
  • Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server
  • Solid understanding of third-party tag specifications and ad verification tools such as IAS and DoubleVerify
  • Strong individual contributor who is also a collaborative team player
  • Excellent analytical skills, problem-solving abilities, and translation of analysis into actionable business strategies
  • Outstanding written and verbal communication skills
  • Exceptional attention to details and subject matter expertise

This role may be the right fit for you if you have a passion for innovation, excellent analytical skills, and strong leadership abilities.

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