Digital Marketing Campaign Lead

3 days ago


Anantapur, Andhra Pradesh, India beBeeDigitalMarketing Full time ₹ 35,00,000 - ₹ 40,00,000

Job Opportunity:

We are seeking a skilled Digital Marketing Strategist to lead the planning, execution, and optimisation of high-budget PPC and Paid Social campaigns across multiple platforms.

This strategic role requires an experienced marketer with expertise in data-driven campaign management, ad account structure, bidding strategies, and compliance. Strong analytical skills and problem-solving abilities are essential for success in this position.

Key Responsibilities:

  • Develop and execute comprehensive PPC and Paid Social strategies to drive growth and increase ROI.
  • Manage large advertising budgets across Google Ads, Meta Ads, TikTok Ads, and other paid platforms.
  • Conduct in-depth analysis of campaign performance, refine targeting, and improve efficiency through attribution models and conversion tracking.
  • Collaborate with cross-functional teams to align campaigns with business objectives and ensure compliance with industry standards.
  • Stay up-to-date on global trends, algorithm changes, and platform innovations to maintain a competitive edge.

Requirements:

  • 5+ years' experience in digital marketing campaign management.
  • Proven track record of scaling large-budget, multi-market campaigns.
  • Advanced understanding of attribution modelling, conversion tracking, and optimisation techniques.
  • Strong analytical mindset with excellent problem-solving skills.
  • Experience in international campaign management is highly valued.


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