Digital Marketing Specialist
2 days ago
Job Title: Digital Marketing Specialist
About the Role:
We are seeking a highly skilled professional to manage paid media campaigns across multiple platforms. As a key member of our team, you will be responsible for executing and optimizing campaigns to drive measurable results.
Key Responsibilities:
- Campaign Management: Manage paid campaigns across Google Ads Search, Display, YouTube, Shopping, and Bing, focusing on driving measurable results.
- Keyword Research & Campaign Setup: Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
- Client Strategy Development: Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
- Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
- Google Analytics & Reporting: Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
- Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
- Trend Monitoring & Innovation: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
- Traffic Growth Strategy: Identify new opportunities to drive traffic growth across desktop and mobile platforms.
- Alignment with Campaign Focus: Ensure that ads, keywords, and landing pages are aligned with the objectives and focus of the campaign.
Required Skills and Qualifications:
- Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
- Hands-on expertise in PPC and Search Engine Marketing
- Proficient in Google Analytics for performance analysis
- Familiarity with Digital Marketing principles and tools
- Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
- Skilled in Microsoft Excel for reporting and analysis
- A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics
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