
Digital Marketing Specialist
3 days ago
About Performance Marketing Manager
We are seeking a skilled digital marketer to join our growth team. This role requires excellent marketing skills, creative thinking, and the ability to manage high-performing ads and measure their performance.
Key Responsibilities- Develop and optimize campaigns on Meta Ads & Google to maximize Return on Ad Spend (ROAS).
- Innovate and develop new campaign ideas, sharing them with the team to drive growth.
- Collaborate with cross-functional teams to create best-in-class marketing campaigns optimized for new user acquisition, relevance, and customer preferences.
- Work closely with stakeholders to create and drive strategies that prioritize initiatives to deliver the highest returns on performance marketing spends.
- Track and measure campaign-level, ad-set-level, and ad-level performance, providing actionable insights to inform future campaigns.
- Drive and track Key Performance Indicators (KPIs) like revenue, conversions, Cost Per Acquisition (CPA), and Cost Per Install (CPI) on a daily basis, preparing performance reports for stakeholders.
- Stay up-to-date with online marketing trends, best practices, and industry developments, applying this knowledge to keep strategies current and effective.
- Previous experience running Google and Facebook ads extensively.
- At least 2 years of experience in Performance Marketing.
- Experience running ads on lookalike audiences, custom audiences, and interest-based audiences.
- Total freedom and authority to drive growth.
- Above-average career growth, appraisals, and benefits.
We offer a fast-paced growth environment where you can grow professionally and personally. If you lack experience with high-budget ad campaigns or are unwilling to work collaboratively with cross-functional teams, please do not apply.
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