Senior Mobile Gaming User Acquisition Specialist

2 days ago

Thāne, Maharashtra, India beBeeUser Full time ₹ 20,00,000 - ₹ 25,00,000
Job Title: User Acquisition Specialist

We are seeking an experienced User Acquisition Specialist to join our team. As a key member of our growth team, you will be responsible for managing the entire UA funnel - from campaign conceptualization to in-depth performance analysis.

The ideal candidate will have a proven track record of driving user acquisition and revenue growth through data-driven decision making and strategic campaign execution.

Responsibilities:
  • Plan, launch, and optimize UA campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Requirements:
  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.
Benefits:
  • Opportunity to work with a talented team of professionals in the mobile gaming industry.
  • Chance to drive user acquisition and revenue growth through data-driven decision making.
  • Professional development opportunities in a dynamic and fast-paced environment.

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