Mobile Games Acquisition Expert

4 days ago

Thāne, Maharashtra, India beBeeUserAcquisition Full time US$ 2,50,000 - US$ 4,50,000
Job Title: User Growth Strategist

Job Description

We are seeking a talented User Acquisition Manager to join our team. The ideal candidate will have a strong background in user acquisition and a passion for staying up-to-date with the latest trends and strategies in the industry.

Key Responsibilities:
  • Campaign Setup and Optimization: Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
  • Campaign Performance Analysis: Analyze and act on campaign performance based on ROI, ROAS, and projected LTV.
  • Creative Asset Development: Work with the design team to develop creative assets on a regular basis for advertising campaigns.
  • Reporting and Communication: Develop performance reports and communicate results to partners.
  • Team Leadership: Lead and mentor junior team members, providing guidance and support on campaign strategies and execution.
  • Cross-Functional Collaboration: Coordinate cross-functional efforts across marketing, creative, analytics, and product teams.

Required Skills and Qualifications:
  • User Acquisition Experience: 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
  • Team Leadership: Demonstrated team leadership experience, including mentoring and guiding team members
  • Data Analysis: Excellent data analysis skills and experience working in a metrics-driven role
  • Ad Creative Formats: Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)
  • Tracking Technologies: Practical working knowledge of tracking technologies, methods and UA KPIs
  • Problem-Solving: Self-starter with a problem-solving attitude with and without direction
  • Education: Bachelor's/Master's degree in math, marketing or finance

Benefits:

No company information included.


Others:

This is a great opportunity to join a dynamic team and contribute to the growth of our business.

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