Product Marketing Strategist for CRM Campaigns
23 hours ago
Company Overview:
Sugar is a dynamic health tech company that empowers customer engagement and retention through innovative marketing strategies.
Salary: $90,000 - $120,000 per annum
Job Description:
We are seeking an experienced Product Marketing Manager to drive customer engagement and retention through comprehensive CRM campaigns. As a key member of our team, you will be responsible for planning, executing, and optimizing campaigns across multiple channels, including WhatsApp, SMS, and email.
Campaign Planning and Execution:
- Develop and execute targeted CRM campaigns aligned with business objectives and customer segments.
- Analyze data-driven insights to identify optimal campaign strategies and messaging.
- Segment customers based on demographics, behavior, and preferences to deliver personalized campaigns.
- Create engaging content for WhatsApp, SMS, and email campaigns that resonate with customers.
- Manage campaign timelines, budgets, and resources to ensure timely and efficient delivery.
Product Marketing:
- Design data-backed user journeys on our app to drive specific outcomes like engagement and revenue.
- Develop compelling product messaging and positioning to target specific customer segments.
- Support product marketing initiatives through content creation and analysis.
- Prepare regular reports on campaign performance and provide actionable insights to the team.
Required Skills and Qualifications:
- 2-5 years of experience in CRM or product marketing roles.
- Strong understanding of CRM platforms and best practices.
- Data obsession with proficiency in data analysis tools and techniques.
- Excellent written and verbal communication skills.
- Creative and strategic thinker with a passion for customer engagement.
Benefits:
We offer a competitive salary, opportunities for growth and development, and a collaborative work environment.
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