Product Marketing Strategist for CRM Campaigns

23 hours ago


India sugar Full time

Company Overview:

Sugar is a dynamic health tech company that empowers customer engagement and retention through innovative marketing strategies.

Salary: $90,000 - $120,000 per annum

Job Description:

We are seeking an experienced Product Marketing Manager to drive customer engagement and retention through comprehensive CRM campaigns. As a key member of our team, you will be responsible for planning, executing, and optimizing campaigns across multiple channels, including WhatsApp, SMS, and email.

Campaign Planning and Execution:

  • Develop and execute targeted CRM campaigns aligned with business objectives and customer segments.
  • Analyze data-driven insights to identify optimal campaign strategies and messaging.
  • Segment customers based on demographics, behavior, and preferences to deliver personalized campaigns.
  • Create engaging content for WhatsApp, SMS, and email campaigns that resonate with customers.
  • Manage campaign timelines, budgets, and resources to ensure timely and efficient delivery.

Product Marketing:

  • Design data-backed user journeys on our app to drive specific outcomes like engagement and revenue.
  • Develop compelling product messaging and positioning to target specific customer segments.
  • Support product marketing initiatives through content creation and analysis.
  • Prepare regular reports on campaign performance and provide actionable insights to the team.

Required Skills and Qualifications:

  • 2-5 years of experience in CRM or product marketing roles.
  • Strong understanding of CRM platforms and best practices.
  • Data obsession with proficiency in data analysis tools and techniques.
  • Excellent written and verbal communication skills.
  • Creative and strategic thinker with a passion for customer engagement.

Benefits:

We offer a competitive salary, opportunities for growth and development, and a collaborative work environment.



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