Digital Marketing Campaign Strategist
3 days ago
At Elysion Softwares Private Limited, we are seeking a highly skilled Digital Marketing Campaign Strategist to join our team in Gurgaon. This is an exciting opportunity to work with a dynamic and innovative team.
Salary: ₹1,200,000 - ₹1,500,000 per annum
We are offering a stipend, which will be discussed during the interview process.
The ideal candidate will have extensive experience in running Meta (Facebook and Instagram) ads and a proven ability to generate at least 4x revenue from ad spend. This role requires a strategic thinker who can create, execute, and optimize digital marketing campaigns to drive growth and achieve business objectives.
Job Description:
Digital Marketing Campaign Strategy: Plan, create, and manage high-performing ad campaigns on Facebook and Instagram to maximize ROI and achieve revenue targets.
Performance Analysis: Monitor and analyze ad performance using analytics tools to optimize campaigns and ensure they meet or exceed revenue goals.
Strategic Planning: Develop and implement effective digital marketing strategies that align with business objectives and target audience insights.
A/B Testing: Conduct regular A/B tests to improve ad performance, including testing different ad creatives, copy, and targeting strategies.
Budget Management: Efficiently manage the advertising budget to ensure optimal allocation of resources and maximum return on investment.
Market Research: Stay updated with the latest digital marketing trends, tools, and best practices to keep campaigns innovative and competitive.
Reporting: Prepare detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
Collaboration: Work closely with the creative team to develop engaging ad content and with the sales team to ensure alignment on goals and strategies.
Key Qualifications:
Experience: Decent experience in digital marketing with a focus on Meta (Facebook and Instagram) advertising.
Skills: Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Facebook Insights). Excellent understanding of digital marketing concepts and best practices.
Education: Bachelor's degree in Marketing, Business, or a related field is preferred.
Benefits:
PPO Offer: We offer a comprehensive PPO policy to ensure your health and well-being.
Vibrant Work Environment: Our office in Gurgaon offers a lively and collaborative work environment.
Opportunities for Growth: As a key member of our team, you will have opportunities to grow and take on new challenges.
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